Grand Hotel Amsterdam, NL
Sofitel Demure Hotels
Art Direction: David Kerr
---------------------------------------------------------------------

 
 

During the spring of 2007 I studied at the Design Academy Eindhoven in the Netherlands. This project was a proposal for The Grand Hotel in Amsterdam. At the time the hotel was undergoing a renovation and the Design Academy was asked to create designs to accompany the new rooms. The designs involved two parts: The first was to create a facade that would be installed on the outside of the door frame leading into the room; The second was to bring the design into the room and give it a second life on the wall behind the bed.

My inspiration for the room came from working on the floor with scattered laundry. Any traveler can relate to folding and unfolding the clothes in their suitcases, so I created a design based on the process of packing and unpacking clothes. Shown here for the door frame are articles of clothing folded into triangles and packed in a pattern around the door to resemble the patterned glass of the stairwells located in the main hall of the hotel.

Moving into the room the clothes were then unpacked and unfolded, arranged on the wall in a circular pattern resembling the looser construction of the stained glass windows in The Marriage Room, and most importantly resembling symbols such as Dutch windmills and tulips.

 
< BACK