“Easy Cab Promotion”
Staples Easy Button
Art Direction: David Kerr
Copy: David Kerr
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Life is Hard. Sometimes we just need a little help to make things easier.That's why we invented the easy button–to make all your office needs accessible at the push of a button.

But that doesn't mean Staples can't make your life even easier....

Anyone lucky enough to flag down one of these Easy Button Cabs is treated to a free ride and promotional items. In addition, this promotion could be used to generate online video ads on Youtube or the Staples website, where an Easy Cab driver interviews passengers about crazy stories at the office where they would have liked to use the easy button to get out of a tricky or potentionally bad situation (Think TV shows like Ca$h Cab or Taxi Cab Confessions, but about the office).

 
 
     
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